Our Strategy

What we do

  • Unlock the full potential of our iconic London location and drive increased revenues via an ecosystem where people can live, work and play in new and traditional formats, centered around and within Camden’s world renowned markets;
  • Develop and grow online commerce and distribution for global business;
  • Integration of offline and online commerce and real estate technologies.

Why we do it

Create shareholder value through:

  • Strong and sustainable value growth
  • Building long term cash flows from rents and digital assets

Active asset Management

Yielding assets

As of today, approximately 12 acres of the Real Estate Assets consist of yielding assets, including:

Market yielding assets:

  • Stables Market
  • Camden Lock Market
  • Union Street Market

Non-market yielding assets:

  • Camden Wharf
  • The Interchange Building
  • 1-11 Hawley Crescent
  • 251-259 Camden High Street
  • 31 Kentish Town Road
  • Utopia Village
  • 49 Chalk Farm Road
  • 7-11 Herbrand Street

The combination of new yielding assets generates substantial annual rents. We are committed to realising the strong upside potential from our income-producing assets by gradually increasing rental income and expanding the net lettable area. As an example we believe there is a significant opportunity within Stables Market to create value through the fit-out and letting of certain of its buildings and available land which are currently vacant or under- utilised.

Co-working

Market Tech has launched its new co-working concept, under the brand name ‘Interchange’, which seeks to provide flexible work spaces with up to 1,000 desks within Utopia Village along with Atrium and Triangle Buildings located in Stables Market. The concept involves offering shared office space and/or ‘hot desks’ to start-ups and entrepreneurs who are looking for more flexibility than a more traditional office let can provide. The new spaces, designed by the award-winning workplace architechs Barr Gazetas, offer high quality fit-out and technology services, with interior design advice having been provided by Tom Dixon. The first phase of this initiative – the launch of the Triangle Building in October 2015 – received significant interest and the launch event for the Atrium Building in May 2016 was a great success. Interchange is one of a number of initiatives which the Group has adopted to drive increases to real estate asset yields.

Destination of choice

By capitalising on the diverse mix of Camden Market, the Group intends to focus on enhancing the quality and variety of tenants to establish Camden Market as a destination of choice for shoppers and tourists seeking a distinctive retail, leisure and entertainment experience. The Group also intends to adopt a number of initiatives to seek to improve the Group’s estate and create additional value from the Real Estate Assets, including: ongoing refurbishment and fit-outs, enhancing the overall retail experience of Camden Market, promotion of the Camden Market site and tenants’ businesses, monitoring and optimisation of the tenant mix, using business intelligence to enhance customer experience and spend, revenue share arrangements in exchange for providing specialised and unified retail infrastructure and using e-commerce and m-commerce (mobile commerce) to increase online advertising and customer interaction.

Why London and Camden

London is one of the world’s leading global cities, attractive to both businesses and tourists alike due to a number of factors including its history, scale, infrastructure, language, legal system and geographic location. London attracted approximately 18 million overseas visitors in 2014, making it one of the most popular destination cities for overseas visitors in the world.

As a result London continues to be one of the most popular and liquid real estate investment markets in Europe, with a large number of occupiers, developers and investors focused on continuing to position London as Europe’s economic hub. The weight of money targeting London real estate in recent years has seen investment capital spread outside of prime West End locations, leading to further investment in areas such as Camden, Hackney and Shoreditch. This, coupled with the easy access of Camden Market for people from across London and beyond and also for the local population, contributes to the high levels of footfall in the Camden area.

Camden Town’s distinctive character is attributed to a combination of components such as its historic architecture, diverse retail offering, creative industries and businesses and the other varied entertainment and leisure sites in the immediate vicinity. Each of these individual components contributes to creating an eclectic mix of tourists, workers and inhabitants in the area. This mix has supported the evolution of Camden Town over the years and the Group believes this remains not only a key differentiating factor but also one of the major pillars supporting it’s potential growth.

Camden has continued to attract established, international media players and renowned innovative companies such as MTV Networks Europe (MTV), The Associated Press, Ted Baker, ASOS, and Facebook,as well as Google’s London headquarters at Kings Cross in the London Borough of Camden.