Leading European retail analytics and omnichannel re-targeting solution.
MiNODES is a big data analytics SaaS solution for bricks-and-mortar retailers. It provides retailers with insights into their consumers’ shopping behavior along the offline customer-journey. By analysing data from multiple sources, including Wi-Fi, iBeacons and camera systems, and by connecting resulting offline profiles with online IDs, MiNODES offers a unique platform that enables retailers to create a consumer-oriented shopping experience and targeted marketing.
Commenting on the investment, Market Tech’s CEO, Charles Butler said: ‘The MiNODES analytics are helping us to optimise our real estate assets and we will also benefit from the company’s success as it increases its activities, placing Market Tech at the forefront of deploying digital capabilities to traditional real estate assets.’